The Royals Investment Fund is a student managed fund out of Bethel University that boasts 2 Million in assets under management. This logo redesign in collaboration with designers Tony Harris and Ben Richardson needed to communicate a level of professionalism to investors, but also a modern and contemporary feel for students. A striking gold and navy color palette compliment the university’s colors and help to accomplish this task. Ease of horizontal and vertical orientations allow the logo to to be versatile for web, social, print, and textile applications.