CityJoy is an inner city ministry located in Minneapolis, MN. Designed for students in mind, this sticker was created to work in both circle and square formats. A pattern was created from the CityJoy logo, which was originally designed to look like a city block. A sans-serif font in all-caps was chosen to match the structure of the logo. The color palette was pulled from the CityJoy brand colors to aid in a cohesive branding strategy and to draw the viewer’s eye to the CityJoy logo.